A practical guide to getting your Yorkshire business found online.
Find you.Trust you.Choose you.
Halizona combines SEO, local search, content, AI visibility and conversion strategy to help Yorkshire businesses become easier to discover and easier to choose.
Written and run by Halizona, based in Halifax with a York address on The Stonebow, working with businesses across Yorkshire.
Eight guides, each written to answer one problem properly before it says a word about us. Pick the one that sounds like your business and read it. If you then want a second opinion on your own site, the form at the bottom of every page is there for that.
Ranking is only the first of three jobs. A business has to be found, then believed, then picked, and the search advice on this site is written with the other two in mind. Here is what falls under each.
Everything on this site starts here. Being present for the searches that carry buying intent in your part of Yorkshire, in the organic results, in the map pack and in the AI answers that increasingly sit above both.
A page that ranks and then shows a stranger nothing to judge you on has wasted the click. Named projects, real photographs, reviews and guides like these are what turn a visit into a shortlist.
The last job is making the enquiry easy. Clear messaging, a form that asks for the right things, and tracking that tells you which pages actually produced the phone call.
The guides on this site lean on these three, because they are the work we can show you with numbers attached. Brighouse, Halifax and Huddersfield, with jobs across the county.
Commercial brickwork · Brighouse, sites across Yorkshire · Search work since 2018
First on Google for the commercial brickwork searches that bring work, and recommended when AI search is asked the same question.
Electrical contractor · Halifax · Brand, website, SEO and content
An average of around two organic leads a week for five years, at roughly a 5:1 return on what the work has cost.
Gas engineer · Huddersfield · Website, positioning, SEO and AI search
First on Google for female gas engineer Huddersfield, and named in the AI answer to the same question.
“David created me a new website. He was easy to talk to and understood exactly what I wanted. I was very impressed with his knowledge and he was always on hand if I had any questions. I wouldn’t hesitate to recommend David and Halizona. Excellent service.”
Fay DolphinOwner, Dolphin Heating
“Absolutely sensational. The best there is, simple as that. We’ve used Halizona as basically our head of marketing for over 3 years now.”
“David created me a new website. He was easy to talk to and understood exactly what I wanted. I was very impressed with his knowledge and he was always on hand if I had any questions. I wouldn’t hesitate to recommend David and Halizona. Excellent service.”
“Dave has provided a great service for our business as a main contractor, drone footage & marketing consultation. We’d highly recommend his services to others!”
“An e-commerce site that helped double our turnover. Straightforward, hassle-free, and they get stuff done, everything in one place.”
“Brilliant, simple, clean. All the bits do what they’re supposed to. A great team, have used in the past, 10 years, and will continue to use again in the future.”
“Halizona have done a great job on our recent website update, providing great support as well as excellent on-site video footage and social media posts. Highly recommend Dave and the team.”
Halizona is a marketing company from Halifax that helps established Yorkshire businesses get found by the right people, give them a reason to trust what they see, and win more of the work they actually want.
Websites, SEO, AI search, content, social media, photography, video and marketing strategy are done by the same small team, because the search work goes further when the pages it lands people on were built with it in mind.
We have been working with websites and digital marketing for approaching 20 years. Most of our clients are in West Yorkshire and nearby areas, including Halifax, Huddersfield, Bradford, Leeds, Keighley and Skipton, with others across the county from Sheffield to York.
Find you.Trust you.Choose you.
Help the right people find you. Give them genuine reasons to trust you. Make it easy for them to choose you.
Yes. Halizona is based in Halifax, West Yorkshire, and has a York address on The Stonebow for the county-wide work. Every client named in these guides is a Yorkshire business, and meetings, photography and filming happen in person.
Both, and the guides come first. This site exists to answer the SEO questions Yorkshire business owners put to us most often, properly enough to act on without ringing anybody. Halizona does the work described in them too, and the form at the bottom of every page is there when you would sooner somebody else did it.
It depends on what you are trying to rank for and who already ranks for it. A service term in Leeds or Sheffield means competing with firms that have ten years of links behind them; the same term in Skipton, Keighley or Wakefield can have almost nobody targeting it properly. That difference is what sets the budget, so we look before we quote.
You get a fixed monthly figure after we have been through your site and your competition, so you know what you are paying for before anything starts.
Usually a few months before the trend is clear, and then it keeps building. A technical fault holding a site back can be fixed and felt much sooner. If you need work in a fortnight, paid search is the honest answer and we will say so.
No, and neither can anyone else, because the results belong to Google. What we can give you is a straight read on what is achievable for your terms in your town, what it would take, and how we would measure it.
SEO gets your pages ranked in Google’s results. AI search, sometimes called GEO or generative engine optimisation, is about being named when somebody asks ChatGPT, Gemini or Google’s AI Overviews who to use. The two overlap heavily, because the AI tools read the same pages and the same reviews, but they are separate jobs and we work on both together.
Only if the platform is genuinely holding you back: nobody can edit it, it is slow on a phone, or the services you want work from have no page of their own. If the bones are sound, the search work can start on the site you have. A redesign done first without a search plan is one of the more reliable ways to lose the rankings you already had, and the migration guide on this site explains why.
Yes, more than any other kind. Bond Brickwork, RB Electrical, Dolphin Heating, Standeven Flooring and Jack Lunn are all construction, trades or property businesses, and two of the eight guides on this site are written specifically for those sectors.
All of it, because the principles do not change at the county line. What changes is the competition, and a term that takes a year to win in Leeds can be taken in a season in Skipton or Keighley. Our clients sit in Brighouse, Halifax and Huddersfield, with jobs from Swarcliffe in Leeds to Pudsey and Bradford, and we work with businesses across the county.
You may not need more marketing at all. Quite often the parts you already have simply need pointing in the same direction.
Tell us what you are trying to achieve, and we will help you find where the gaps are and which of the guides above applies to you.
